From AI to Hand-Drawn: The Journey of Our Telfar Campaign Remix

Dear friends,

I was sitting on the same couch like I am sitting now when I got a call from my friend Santiago Carrasquilla from New York.

He told me that they are just wrapping up a campaign for Telfar and that it could be interesting to do an AI remix from it.

So I took scenes from their Telfar Puff Campaign and was running them through StableDiffusion. It took a lot of experiments until we reached a style we liked. Also it was a challenge to have the movements fluid and follow the original videos.

Santis company from New York (Artcamp) illustrated a couple of the AI frames by hand, to see how it looks.

We then compared the hand-drawn frames with the only AI generated images and had to admit, that they look a bit more intriguing.

And that little bit was enough for Santi to decide that of course we have to draw every frame by hand now. And of course that made all the difference in the end.

I was very much impressed by this decision. By this way of pushing it to the highest quality possible. I am super happy and proud to collaborate with such talented people.

So that’s what happened. Artcamp took all the 600 frames which I generated with AI and illustrated each of them by hand. 😵‍💫

I think the result looks really incredible.
Watch the video here.

Also look at all those credits for this project!
(They include the credits for the original Telfar Puff campaign as well)

Directed by @santiagocarrasquilla & @mariusjopen
2D Illustration & Animation by @greatbrittonusa
AI Development @mariusjopen
Featuring @ayabrown.tiff, @therealgialove, @gitoo_thoo, @telfarclemens & @madladtroy
Music by @cool_pic_ary_69
Sound Design by @oro.sound
Edited by @santiagocarrasquilla & @fabianpalacios_
Post Producers: @fabianpalacios_& @zairaamat
Creative Director Babak Radboy
Executive Producers @niidal & @i_rissi3D
Technical Director: @jonnatanpaz3d
3D Animators & Art Directors: @chanyu.c & @natenaw
3D Simulation Artists: @holaflopa, @jonnatanpaz3d & @atharva_raut
3D Garment Modelers: @holaflopa & @jonnatanpaz3d
3D Animator: @daumkyle
3D Character Modelers: @holaflopa & @jonnatanpaz3d
3D Bag Modeler: Jack Billet
3D Texture Artists: @dabo.mont & @jonnatanpaz3d
Assistant Editors: @mknudy, @santiagocarrasquilla
Motion Capture Studio: @zerospace
Produced by @elepiech
Motion Capture Technical Director: @samuel_sords & @change.is
Motion Capture Assistant Technical Director: Andrew Litton

Well, that’s that…

Wishing you all a great weekend & much love,
Marius

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